Leza Kaplan

My mission is to create intelligent, innovative and integrated marketing and branding campaigns.

I've helped corporations, small businesses and non-profits in a variety of industries with start-to-finish B2B and B2C sales and brand campaigns. From research and strategy to implementation and post-campaign analytics, I believe in being hands-on and all-in.

LezaKaplan I have always loved a good mystery. As a kid, I was more likely to be reading Stephen King than Judy Blume. I love the detective work that goes into discovering how a story will end. It's why I love marketing, and more specifically, data analysis.

Each business goal leads to a new mystery - what kind of campaign will it take to meet our KPIs? Who's the main audience that we should be focusing on to meet that goal? Where can we find them? I believe whole-heartedly that if (or when) Murder, She Wrote is rebooted, the new Jessica Fletcher would be a retired marketing executive!

I love combing through data finding the best way for a business to not just reach its audience, but to speak to them. My specialty is matching the needs of a company with the needs of its customers.

In addition to data analytics, I specialize in brand development, omni-channel marketing, campaign development, marketing operations, and post-campaign measurement.

If you're looking for a marketing professional who can dig into the details of a campaign while never losing sight of the big picture, feel free to send me a message or email. I'd love to chat about new opportunities (or other TV reboot ideas)!



Work Experience

Northland Communications

Marketing Strategist
09/2018 - 03/2020

Marketing Associate
12/2016 - 09/2018

Pharmacy Investigators & Consultants

Brand Manager
10/2015 - 10/2016

B'nai B'rith Housing

Development & Events Coordinator
03/2014 - 10/2015


Emerson College
Masters, Integrated Marketing Communications
Graduated: 2015

Boston University
Bachelors, Hospitality Administration
Graduated: 2011

Certifications and Courses

Project Management Institute
Certified Associate of Project Management
Issued: May 2020

Digital Marketing Institute
Certified Digital Marketing Professional
Issued: August 2020

General Assembly
Data Analytics Course
Completed: August 2020

Volunteer Work

Seattle Aquarium
Interpretation Volunteer
March 2020 - Present
Portfolio →

Get In Touch →

email: lezakaplan@gmail.com

phone: (847) 702-0403

linkedIn: Leza Kaplan